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Understanding Facebook’s News Feed Algorithmįacebook’s algorithm has changed drastically in recent years.

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Then, we’ll dive into some strategies on how to increase organic reach on Facebook. With that said, let’s look at how Facebook’s news feed algorithm works to surface content. Many companies aren’t making the most of these features - which creates an opportunity to drive organic traffic by filling the gap. Now there are tons of new features like Facebook Stories, Facebook Watch, Facebook Groups, and Facebook Live. In the past, your options on Facebook were pretty much posts, videos, and ads. Reason 3: There Are Tons of New (Under-Utilized) Facebook Features This means that to increase the effectiveness of your ads and stretch your advertising dollars, learning how to increase organic reach on Facebook is critical. You can just as easily spend a fortune on Facebook ads and see no return. Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.Īnd yes, the sophistication of the audience targeting options is every marketer’s dream.ĪdExpresso analyzed over 636 million dollars of ad spend and determined the average ad cost for the whole of 2021.Īs you can see, the average CPC for ads can be very low if you master the other variables. Reason 2: Reduce the Cost Per Click of Paid Campaigns The more organic reach that you have, the better your lead generation and conversion funnels will work.

This means that when more people engage with your content, it adds context to your campaigns. That’s because the results of an organic campaign tend to snowball. In turn, the price of converting these potential buyers into actual buyers will be less. When you do this organically, it won’t cost you anything besides time and effort. You need to attract potential buyers and lead them into your sales funnel. It also happens to be the linchpin of any successful marketing campaign. Lead generation is one of the missed opportunities. That’s fine – but it leaves so much opportunity on the table to drive real results for your business. Many people use social media solely for brand awareness. So, don’t underestimate the importance of how to increase organic reach on Facebook: Reason 1: Nurture More Leads and Organic Conversions Organic reach is important for several reasons. Why You Need To Think About Declining Facebook Organic Reach Wouldn’t we be better off focusing on Facebook ads? Knowing this, should marketers really worry about how to increase organic reach on Facebook? The advertiser count to date has surpassed 10 million. The network’s ad platform has cushioned the damage for those who’ve made the most of it. You can still get tons of traffic from Facebook.

Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.Ĭan businesses keep succeeding with this decline in organic reach? Absolutely.

More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.

There are two major reasons Facebook organic reach continues to drop: So why aren’t our posts being surfaced more often? Your content’s reach has a lot to do with engagement - that is how many people like, react, comment, or share your post.Įngagement rates are way up - but organic reach is way down.Īnd it is still on a rapid decline. It is influenced by your ad targeting options and can also impact how to increase organic reach on Facebook. Paid reach is the people who see your content as a result of paid promotions. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Organic reach is the number of people who see your content without paid distribution.

What Exactly Is Organic Reach On Facebook? What’s the answer on how to grow a Facebook page? That’s exactly what we’ll cover in this article. There are more than 3.96 billion active social media users.īut reaching that massive audience is harder than ever before. The encouraging news is social media reach is still massive. The average Facebook post will reach just over 5 percent of your followers. Social media referrals have stagnated at around 5 percent of all traffic for years. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks.